Image for post
Image for post

When you look around and think about the speed in which our society moves, the things we do and how we do them, it’s a human thing. Even though we can predict with some certainty that, yes, to complete that task with this product, this is how you need to do it. From the manufacturer’s perspective, there’s the manual to follow. While this can be one way of completing the task, you are placing your trust in their guidance that they know best and have gone through the motions. After all, they built the product, so they should know best.


Image for post
Image for post

I remember attending a design thinking workshop back in the summer of 2014 put on by John Whalen, CEO of Brilliant Experience. That one workshop opened up my eyes to the power of Design Thinking because it forced me to rethink the way in which I approached design challenges.

Fast forward to 2017, and while there have been some tweaks to design thinking in general, the overall premise of it hasn’t changed. There has been a lot of discussion about how designers should approach design thinking, and a popular one is to approach it by thinking outside the box. While…


Image for post
Image for post

Design Disruption

Here’s a typical scenario: you just joined a small- or mid-sized promising startup as a UX or UI designer, and they have a handful of successful products out in the market. After working with the startup for a short while, you start to notice a pattern emerge: the product line has similarities, but as an ecosystem of products and overall brand, there are definite disconnects. Upon further researching what the issue might be, you discover that while there are templates in place for the specific product applications, there isn’t a unified set of design patterns present. …


Image for post
Image for post

One thing holds true for the websites and apps that you continue to use on a regular basis, they not only meet your needs but a handful I would venture to say exceed those needs. They do so through great design, but they also do it through a carefully orchestrated User Experience or UX.

The UX that the best companies employ carries that same look and feel throughout their product line. The overall experience, when done right is frictionless and delightful. Using their products quickly becomes a regular ritual or habit by their loyal users which in turn can increase…


Image for post
Image for post

If you strung a 1000+ micro-moments together for a Millennial that could represent a typical Monday or Wednesday for them. Their day consists of lots of data, lots of visuals, and yes, a lot of moments. The many moments represent a finite stream of opportunity for the companies, individuals and social networks that position themselves to be a part of those moments and be useful.

What does “finite” really mean? Finite represents those micro-moments when your target customer is searching for an answer to a simple, yet critical decision question such as “miles per gallon or engine size” vs. much…


Image for post
Image for post

Cash, Credit, Debit or Apple Pay?

You don’t have to look too hard these days to see the unquestionable effect that great product design is having on consumers and entire industries such as insurance and banking. Some say we are experiencing the golden age of design and User Experience (UX) with the user being both the driver and the recipient. Perhaps, but one thing is certain, successful companies who develop winning products are paying a lot more attention to what users want and need. They are meshing those demands with their business goals in very inventive and unique ways.

Take the drone industry for example. What…


Image for post
Image for post

Art of Storytelling

I know that our readers are extremely resourceful. After all, you visited our post to grab more ideas and tips, but do you really know how to properly answer the question: what is your brand’s story? Whether you are the CEO, CMO or CCO, you need to be able to articulate your brand’s story on-the-fly in any given marketable situation. What’s that you say, “I’m an analyst for my company and really don’t need to concern myself with our brand and its story.” …


Image for post
Image for post

SSL and Your WordPress Website

Most of my savvy readers are probably familiar with what Secure Socket Layer (SSL) is, so for this post, I am focusing on how to add SSL to your WordPress website to quickly gain an edge over your non-secure competition. While many businesses have opted to go the WordPress.com route whereby SSL is now automatically added to their websites, most will find over time that the WordPress.org solution is better for a number of reasons including full control over your site’s configuration. This is discussed in more detail here: WordPress.org vs WordPress.com. This post will examine the WordPress.org approach.

Adding…


Image for post
Image for post

Future of AdWords

This post focuses on five areas of Google’s AdWords that will be launched over both 2016 and 2017. Our goal is to provide you, our forward-thinking readers’ timely information to improve your future ad spend and marketing strategy.

Just when your marketing team has the campaign machine well-oiled and the customer funnel is working overtime, Google is getting ready to revamp AdWords in a number of important ways. Fortunately, your feedback is paying off and these are changes you have asked for. For the first time since the inception of AdWords, it is being rewritten from the ground up to…


Image for post
Image for post

Clarifying the Confusion

I see this time and time again with clients, there is definitely a high level of confusion about the two distinct versions of WordPress available. While both WordPress.com and WordPress.org offer the Content Management System (CMS) behind their prominent blogging software, there are many differences between the two. The goal of this post will be to help you, our savvy readers become well-versed and knowledgeable about the differences and what makes the most sense for your business when embarking on a new website or a redesign.

Without question, based on the latest statistics from Builtwidth.com, WordPress powers the majority of…

Jerry Doremus

Design professional who is passionate about UX/UI, design and a WordPress enthusiast.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store