Feb 27, 2017The Human Side of Usabilityby Jerry Doremus — When you look around and think about the speed in which our society moves, the things we do and how we do them, it’s a human thing. Even though we can predict with some certainty that, yes, to complete that task with this product, this is how you need to…Android5 min readAndroid5 min read
Published inHuman Friendly·Jan 29, 20173 Different Approaches to Design Thinkingby Jerry Doremus — I remember attending a design thinking workshop back in the summer of 2014 put on by John Whalen, CEO of Brilliant Experience. That one workshop opened up my eyes to the power of Design Thinking because it forced me to rethink the way in which I approached design challenges. Fast…Design Thinking5 min readDesign Thinking5 min read
Published inHuman Friendly·Dec 26, 20163 Ways to Start Your Company’s Design Systemby Jerry Doremus — Design Disruption Here’s a typical scenario: you just joined a small- or mid-sized promising startup as a UX or UI designer, and they have a handful of successful products out in the market. After working with the startup for a short while, you start to notice a pattern emerge: the product line…Product Management5 min readProduct Management5 min read
Published inHuman Friendly·Nov 27, 20163 Reasons Why UX Design is Maturing More Rapidlyby Jerry Doremus — One thing holds true for the websites and apps that you continue to use on a regular basis, they not only meet your needs but a handful I would venture to say exceed those needs. …UX4 min readUX4 min read
Oct 30, 2016Your Digital Strategy and Micro-Momentsby Jerry Doremus — If you strung a 1000+ micro-moments together for a Millennial that could represent a typical Monday or Wednesday for them. Their day consists of lots of data, lots of visuals, and yes, a lot of moments. …Marketing3 min readMarketing3 min read
Sep 6, 2016Better User Experience Through Product Consolidationby Jerry Doremus — Cash, Credit, Debit or Apple Pay? You don’t have to look too hard these days to see the unquestionable effect that great product design is having on consumers and entire industries such as insurance and banking. Some say we are experiencing the golden age of design and User Experience (UX) with the user being both the…UX4 min readUX4 min read
Aug 10, 2016What is Your Brand’s Story?by Jerry Doremus — Art of Storytelling I know that our readers are extremely resourceful. After all, you visited our post to grab more ideas and tips, but do you really know how to properly answer the question: what is your brand’s story? Whether you are the CEO, CMO or CCO, you need to be able to…Branding6 min readBranding6 min read
Jul 10, 2016How to Add SSL to Your WordPress Websiteby Jerry Doremus — SSL and Your WordPress Website Most of my savvy readers are probably familiar with what Secure Socket Layer (SSL) is, so for this post, I am focusing on how to add SSL to your WordPress website to quickly gain an edge over your non-secure competition. While many businesses have opted to go the WordPress.com route…WordPress7 min readWordPress7 min read
Jun 10, 2016Micro-Moments and Top 5 Upcoming Changes to Google AdWordsby Jerry Doremus — Future of AdWords This post focuses on five areas of Google’s AdWords that will be launched over both 2016 and 2017. Our goal is to provide you, our forward-thinking readers’ timely information to improve your future ad spend and marketing strategy. Just when your marketing team has the campaign machine well-oiled and the…Marketing4 min readMarketing4 min read
Jun 10, 2016WordPress.org vs WordPress.comby Jerry Doremus — Clarifying the Confusion I see this time and time again with clients, there is definitely a high level of confusion about the two distinct versions of WordPress available. While both WordPress.com and WordPress.org offer the Content Management System (CMS) behind their prominent blogging software, there are many differences between the two. …WordPress3 min readWordPress3 min read
