Skipping the Crowds: Why We Funded Sleek

Dorm Room Fund is proud to announce our investment in Sleek, a company building a technology-driven platform that helps customers skip lines and crowds, and reduce long wait times. Americans spend an excessive 37 billion hours in lines every year. This is now more than just inefficiency and a waste of time — in light of the COVID-19 pandemic, consumers have become more cognizant of their surroundings and the health dangers that come with exposure to crowds.

The Process of Waiting in Line can be Excruciating, and Hasn’t Been Reinvented in Ages‍

Photo by Stefan Barkman on Unsplash

The biggest innovation today for waiting in lines is the “take a number” system at an average deli counter. You’re handed a slip of paper with a number on it, and when this number is called, you can order your sandwich. Sleek has taken this concept and made it digital. And that’s where the magic comes in: By adding surge pricing, live wait times, and a host of clever technologies, Sleek lifts this antiquated system into the modern world.

Want to read the rest? Check out the full-length article on our blog.

Written by Isabelle Zhou, Dorm Room Fund Managing Partner (SF). Follow her on Twitter and Medium. Photo by John Cameron on Unsplash

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