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Every once in a while, I turn my computer in for a camera and the office for the wilderness. The sun sets my timelines and nature surrounds me instead of spreadsheets. At first glance, my choice of wildlife photography does not provide immediate benefits but, indirectly, I have realised my hobby has benefits both physical and mental.

Many people believe that hobbies are only for those young or old enough to have free time to spare or imagine a relaxed person living a slow life. The truth is, if you are stressed and live a busy life, taking up a hobby is more useful than ever. …


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Each organisation is unique and the particulars may differ, but on the whole, you need to move the prospect through each stage of the sales funnel to drive sales. While sales representatives are out finding new clients and meet sales quotas, account management is a client-facing role upon completion of a sale. It is a continuous effort to build key relationships with customers.

What is Key Account Management?

Customer success comes first for an account manager. Closely tied in with your business strategy, key account management ensures customers are satisfied and achieve their long term goals. Account management helps grow profit margins by establishing productive and positive relationships with customers that represent high value in the long run. …


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It is a common mistake for small business owners to go directly from first contact to a sale. It might be the quickest route but does not often yield the best results. With buyers having a number of different channels to choose from, it becomes difficult to make a direct sale. To increase your sales and get more customers, create more steps between first contact and making the sale by creating a sales funnel.

A sales funnel is effectively a series of stages that help a visitor come to a purchase decision. It charts the journey of a prospect from initially identifying the product to completing a successful purchase and is composed of marketing and sales assets. A sales funnel can apply to any business that has a sales but can differ depending on the audience, product and other factors as each business and industry have unique sales cycles. …

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