The Short-Lived Business of Ad Blocking
Marc Guldimann

So this is how success looks like (BILD.DE after turning anti-ad block on October 2015).

And Forbes after doing the same as of Dec 2015 (even though too soon to tell, as they had too many fluctuations over the last year).

When writing about something, it is customary to know what one is talking about before engaging keyboard.

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