I Might Have Saved My Job in 2030

I’m a huge sci-fi fan, whether it is fiction or movies. I’m always fascinated by the spaceships, aliens and lightsaber in those imaginary worlds depicted by Star Wars, Star Trek, Firefly, and my latest favourite science fiction, the Three-Body Problem.

The time when the technological singularity would occur remains unknown to us.

Technological singularity is the hypothesis that the invention of artificial superintelligence will abruptly trigger runaway technological growth, resulting in unfathomable changes to human civilization. Source: Wikipedia.

But we already know for sure that in the foreseeable future, the world described in the TV show Black Mirror might become the reality. Everything and everyone would be connected to the Internet. We might no longer see the world with our own eyes, instead, what we see would be the virtual, digitized reality. We can conveniently see how the clothes would look on us without even trying them on. We can feel the taste of food without eating them. We might build our social relationship and status upon virtual scoring, in which we would score a friend, an acquaintance, or even a stranger like the shop assistant who serves us coffee in each encounter, and get scored ourselves in reverse.

As a sci-fi fan, I am excited to live in that world, despite all the moral issues that might complicate things. But as a marketer, I am worried if I could survive there. If one day, every single merchandise becomes connected, every single consumption is digitized, and everything we see and feel is virtual, the traditional marketing channels might no longer apply. Nowadays, Google and social media are already deciding for us what products we can see and thus should buy on the web. In the future when everything is digitized, the digital channel might become the channel. And as a marketer, I must know how to market on that channel.

I am lucky to be the generation who grew up with the booming digital economy, which empowers me to be curious, adventurous and open for new, innovative things. It is convenient for me to embrace a new form of education, the kind of education that teaches the real, relevant skills that can be applied to real-world jobs right away as they are needed and practically used by industry employers today, let alone at a fraction of time and costs of traditional universities. Without any hesitation, I joined the Digital Marketing Nanodegree (#DMND) of Udacity, the online university by Silicon Valley. Ever since, I have been learning practical digital marketing concepts, methodologies and case studies endorsed by the world’s most forward-thinking companies, Google, Facebook, Hootsuite, etc. Most importantly, I’m allowed to accumulate hands-on experience to manage digital marketing campaigns and projects, which bridges the gap between education and relevancy in industry practice. Now I feel a bit relieved, as I might have saved myself from being jobless in the future.

It’s never too late to learn something new, and nothing beats learning digital marketing in the digital way. #IminDMND