Looking at the Brandless website makes me realize how many things I buy that cost < $3. Like, the $2 tub of sour cream I bought yesterday would have to be 50% larger to cost $3, and I don’t want that much sour cream. I like that cans of beans cost $1 each. A $3 can of beans would be TOO MANY BEANS (half a regular can goes in a lunch salad!).