TrailheaDX 2020 — Virtual TDX for Designers
TrailheaDX 2020 — Virtual TDX for Designers

TrailheaDX is a one-of-a-kind virtual experience that connects makers, builders, doers, and dreamers looking to improve their Salesforce skillset. This year’s event includes exciting new demos, customer testimonials, content episodes featuring the latest technology, Q&As with product experts, valuable networking opportunities, special announcements from Salesforce executives, and talks from an array of luminaries.

A good chunk of TrailheaDX content speaks to what’s important to Trailblazing designers — from UX and accessibility to digital transformation and business process design. Design-focused content can be easy to miss at TDX if you don’t know where to look but never fear — the Salesforce design team has sifted through the schedule and laid out two paths, User Experience Design and Design Strategy.

Before we dive in, it’s worth mentioning that this is the first year TrailheaDX is all-virtual. With a focus on the silver lining, Salesforce has taken this opportunity to redesign the event from the ground up, embracing all that is digital. …

Design at Dreamforce
Design at Dreamforce

Dreamforce is right around the corner! To help Trailblazers like you, all of us at Salesforce Experience — an initiative dedicated to evangelizing design and deepening relationships across the customer journey — have rounded up all the can’t-miss sessions, activations, and keynotes.

Use this Design at Dreamforce Trail Guide to find your way to:

  • Best practices and fresh insights from our User Experience design and research teams — covering topics from AI to accessibility, mobile design to persona-driven design, and more
  • Enlightening talks on how design thinking can fuel new ways of working and generating ideas, from our Office of…

At Salesforce, our number-one value is trust. We reflect and inspire trust through our infrastructure, our data security, our product experience. A lot of thought goes into how to convey this value visually, verbally, and experientially. But what is the sound of trust?

Image for post
Image for post


It’s an odd question, but an intriguing one. We often use words and images to communicate the Salesforce brand and to support customer experiences across touchpoints. What would it mean, we asked ourselves, to use sound, to establish a “sonic brand strategy”?


Adam Doti

VP / Principal Design Architect & Product Owner, Salesforce. Design community advocate. Painter/Sculptor/Maker/Adventurer. The mountains recharge me.

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