CONNECTING THE DOTS

In the final part of this 3 part series, Dot I/O Health’s data and insight lead Thomas Stoeckle discusses the latest research and trends in data analytics and communication, in particular for the health/life sciences/pharma space.

Getting from content to Wisdom

Perhaps the most important element of new management thinking, based on the VUCA model of an uncertain, unpredictable world (Elkington et al. 2017), as well as innovative approaches to strategy (Tavakoli et al. 2017), and the application of new practical methods of managing people and processes such as agile and scrum (Sutherland 2014; van Ruler 2015)…

DATA ACQUISITION, DESIGN THINKING AND ANALYTICS PROCESS

In part 2 of this 3 part series, data and insight lead Thomas Stoeckle from Dot I/O Health discusses the data analytics process which incorporates AI based data analysis tools and design thinking to assist with strategy in the Life Sciences, Pharma and Healthcare sectors.

Data Acquisition

Every data-driven process of insight creation starts with acquiring data. But today it is less and less about the ability to collect the data, and more about connecting the dots among the never-ending proliferation of data, from any place, in any form.

In strategic communication, it…

IN 2014 MORE THAN 14 MILLION MEXICANS HAD
DIABETES AND THEN MEXICO IMPOSED A SUGAR TAX.
IT STARTED A TREND.

As Diabesity has become a global epidemic, governments have increasingly responded by slapping sugar taxes on fizzy drinks and certain foods too. Dot I/O Health Trends and Inquiry Partner, Nicola Gill, looks at what has worked and what’s next in slowing down this epidemic

Back in 2016 Dot I/O Health reported on the Mexican government’s seemingly (then) bold step of levying a sugar tax on sodas (as fizzy drinks are called in the Americas) in 2014 to try and stem…

PART 3— INDIA AND CHINA

Understanding how the world’s new Metropolitans pursue wellness is a fascinating insight into their fast-evolving lives. As part of a three-part series on health and wellbeing trends in emerging markets Dot I/O Health Trends and Inquiry Partner Nicola Gill explores how city-dwellers in different cultures around the world are embracing fitness to counteract their sedentary city lifestyles.

The ancient practices of yoga, meditation and martial arts still rule here in China — but cycling is making rapid inroads and gyms are gaining ground as popular urban fitness centres. The ideal physique? Lean and light.

In…

PART 1 — WINDSCREEN AND REAR-VIEW MIRROR: DEVELOPING A DATA DRIVEN APPROACH FOR STRATEGIC COMMUNICATION IN A VOLATILE AND UNCERTAIN WORLD

In this three-part series, Dot IO Health’s data and insight lead Thomas Stoeckle discusses the latest research and trends in data analytics and communication, in particular for the health / life sciences / pharma space.

2010s to 2020s: paradigm shift toward VUCA

At the end of the 2000s and the beginning of the 2010s, generating value from big data was all the rage. Clive Humby, the man behind the Tesco Clubcard and one half of data science firm Dunnhumby

PART 2— SOUTH AMERICA

Understanding how the world’s new Metropolitans pursue wellness is a fascinating insight into their fast-evolving lives. As part of a three-part series on health and wellbeing trends in emerging markets Dot I/O Health Trends and Inquiry Partner Nicola Gill explores how city-dwellers in different cultures around the world are embracing fitness to counteract their sedentary city lifestyles.

A love of the outdoors and an extroverted group mentality characterises the South American approach to wellness in a country where the body beautiful has always been idolised and vanity is barely frowned upon. Brazilians typify this more than…

PART 1 — AFRICA

Understanding how the world’s new Metropolitans pursue wellness is a fascinating insight into their fast-evolving lives. As part of a three-part series on health and wellbeing trends in emerging markets Dot I/O Health Trends and Inquiry Partner Nicola Gill explores how city-dwellers in different cultures around the world are embracing fitness to counteract their sedentary city lifestyles

Until recently, middle-class urban Africans looked to the fitness fashions and fads of black American celebrities for inspiration, but now a new pride in fusing homegrown tradition with modern ways of working out and eating well is taking hold…

Health Evolved

There needs to be a seismic shift in the way healthcare is perceived and delivered. Ever-increasing demands on healthcare provision, due largely to ageing populations and the increasing impact of non-communicable diseases, together with disruptive technological advances challenging established norms of provision, mean current ways are not fit for purpose or sustainable.

The first shift requires the greater uptake of technology. In many emerging markets it is already possible to have a web consultation and diagnosis with a doctor, followed by access to online treatment purchased via an approved digital pharmacy using a smartphone-enabled banking app. All this for a…

THE SEISMIC ECONOMIC SHIFT CHANGING OUR WORLD

Over the last decade, there has been much talk of the future impact of emerging economies with the terms BRIC and MINT countries being coined to highlight those potential markets where significant value might be achieved. Often this value is perceived purely through the lens of the ‘developed’ nations and what they can derive from these markets economically, but this is not what value means to the people in these countries.

Even though there are still many challenges that emerging markets need to overcome to reach their full potential, there are many more positive developments happening across these countries that…

Dot I/O Health

Next generation data science driven market research and strategy for the pharmaceutical and health industry.

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