17 Reasons You Can’t Ignore Responsive Web Design

As the popularity of mobile browsing continues to increase, leveraging the advantages of responsive web design is becoming mission-critical.

How and why? To answer that, let’s start by answering this:

What is Responsive Web Design?


Browsing the internet using a smartphone or tablet is very different from browsing using a desktop or laptop computer. Not only are screen sizes markedly different, but there are also orientation and touchscreen considerations and adaptations that need to be made.

Traditionally, mobile browsers would be redirected to a dedicated mobile site but responsive design completely removes the need to have two separate websites. To illustrate why this is such a good thing, let’s dig a little deeper into some of the core business benefits of responsive web design.

1. Enhance the usability of your most important digital asset

But, wait. Isn’t that a bit of a bold statement to make? No, and let us tell you why by backing it up with a few facts.

If users find your website difficult to navigate or find themselves constantly having to pinch their screen to resize your content just to be able to engage with it, they are going to:

- get very frustrated, very quickly
- leave

Conversely, if your navigation menu is optimised for mobile and your site automatically responds to different screen sizes, your visitors are going to have a more positive and enjoyable time. This will encourage them to:

- stick around for longer
- return in the future
- recommend your business to others

2. Enhance your reach to mobile and tablet audiences

Think about it this way: if you were browsing on a mobile device and you visited a website that was difficult to navigate, would you stick around? Or would you hit the back button and look for the information you wanted on another website? If we’re being honest you would likely choose the latter option. Worse still, you would avoid the original site in future searches because you already know that your experience won’t be particularly positive.

If you want to maximise traffic to your site, a responsive design will help you to meet the expectations of your visitors whether they are browsing on a smartphone, tablet, laptop or desktop.

3. Increase sales and conversions

If your audience has the opportunity to build a level of trust and familiarity with your digital presence, they are going to be rather more willing to progress through your conversion funnel and buy into what you have to offer. Consumers are looking for functionality, performance and consistency, and responsive web design is the easiest way to give them what they are looking for.

4. Boost your search engine visibility

A single responsive website will require far less maintenance than several device-specific sites, which will give your optimisation team more time to focus on personalised and unified search optimisation (SEO) strategies that will deliver both short and long term results.

SEO campaigns can be costly but the ability to focus this investment on a single site means that you are putting yourself in the best position to secure a decent return on your investment (ROI).

The SEO benefits of responsive web design are myriad and you also won’t have to worry about being penalised for content duplication, which is a point we’ll come back to a bit later.

5. Consolidate and simplify your analytics

6. Reduce time and money spent on mobile development

7. Reduce your site management costs

8. Enhance your offline browsing user experience

9. Remove the risk of being hit with a penalty for duplicate content

If you have two websites, there is no getting away from the fact that you are essentially publishing duplicate content in multiple places. Search engines are steadily becoming more intelligent but they still need to know which version of your website is more important. If they don’t, all versions of your website can struggle to rank well in search engine results pages (SERPs). If you want to avoid this headache completely, a responsive website is the way to go.

10. Benefit from lower bounce rates

11. See your conversion rates soar

12. Improve your page loading times

But that’s not all…

Websites with fast page loading times benefit from increased browsing times and enhanced conversion rates, which we are almost certain will pique your interest. Are we right?

13. Secure additional social shares

- expose your business to new audiences
- generate additional traffic and leads
- boost your position in important SERPs.

Sounds good, right?

14. Use flexible images

15. Future-proof your digital presence

16. Build better backlinks

That might sound harsh, but it’s the truth.

Finally, just before we finish and let you get started with the planning and development of your responsive site, we wanted to reinforce the fact that all these points have one thing in common: the ability to…

17. Boost your bottom line

At DotLabel we believe that getting the online user experience is vital to success of all digital products. We regularly work on projects which have complex online processes or lengthy forms that need to be optimised to improve conversion. If you have digital project whether it’s a website, closed system application or web app, we have use our UX research and design skills to improve the user experience and drive conversion or efficiency. Contact us for more information

Article originally posted at https://www.dotlabel.co.uk/blog/17-reasons-you-cant-ignore-responsive-web-design/