Although this might sound like an overstatement, user centred design can define the long-term success of your business. How so? OK, well, let’s jump straight in and start with this. Adopting a user centred approach as early in the design process as possible will help you to ensure that every…

As the popularity of mobile browsing continues to increase, leveraging the advantages of responsive web design is becoming mission-critical. How and why? To answer that, let’s start by answering this: What is Responsive Web Design? A website with a fully responsive design will react to the size of the screen each visitor is using and…

If you operate within the Software-as-a-Service (SaaS) sector, you already know that this is an ultra-competitive environment where only the most adaptable businesses survive. …

The most effective User Interface (UI) Design is born from being a part of the wider User Experience (UX) process. While best practice solutions exist, they should never be blindly applied without careful consideration; what works for one site won’t automatically improve results for another. User experience research and design…

With the rise of UX trends which focus on client servicing rather than a simple exchange of goods, designers face new and uncharted creative waters. Whether you design for B2B professionals or B2C customers, microinteractions can effectively make or break your project. …

A successful redesign of an application isn’t just about looking at the user interface and changing the look of some fields and buttons. If you want to achieve quantifiable results that will have real business impact, you need to look beyond the top level skin of the platform. The User…

It doesn’t matter if you’re managing a closed system desktop application or a SaaS web application, if people can’t use your system effectively, it will fail. As a product manager, this can be a daunting prospect and big responsibility to bear. Managing a system that’s grown organically and has become…

How frustrating is it when you go to your usual supermarket and they have moved things around? The toilet rolls are where the bleach was and the dog food is where the coffee used to be. Having to traipse around looking for what you want is annoying and time wasting. …

It is no longer enough to merely provide a desktop responsive website for mobile devices; today’s consumers demand more. Getting the mobile experience right is vital, with more online searches taking place on mobile and mobile-first indexing from Google, you simply cannot afford to leave it as an afterthought. Mobile…