We come up with creative concepts & campaigns for brave brands & business, smart orgs & ace people.
In light of #JacindaMania taking New Zealand by storm, and with Suffrage Day being celebrated yesterday, we thought…
“Women challenge the status quo because we are never it.” Cindy Gallop
Advertising is one of the most male dominated industries on the planet. Female creative directors are outnumbered 10 to 1 in most industry average studies.
Advertising used to be about backing ‘the big idea’ and out-spending the rest. Having the loudest voice simply meant having the biggest budget and (probably) hiring the biggest, most expensive agency you could.