The Psychology Behind iOS vs. Android

In a world where children learn to text before they walk, the iOS vs. Android dilemma is an unavoidable first world problem. However, it really isn’t an iOS vs. Android dilemma. It’s an Apple vs. the world dilemma. Let’s examine some of the factors that tilt people towards one or the other.

Familiarity.

As humans, we like what we are familiar with. Take a look at an Apple product. The company never strays far from its original design. Apple strategically creates products that are familiar to its customers. In comparison to its competitors, it stays true to making one product that gets the job done. Being familiar with an Apple product not only makes Apple products more enticing, it makes all other products more repulsive.

Freedom.

The one downfall to using an Apple product is the lack of freedom and flexibility associated with its use. Apple’s software allows for very little customization (think about what you’re allowed to do with the home screen an iPhone). You are restricted to using iTunes to transfer files onto your device. Apple has a large amount of control over what you do with your device.

Quality.

The reason that Apple is able to sell its products is largely due to its sweet spot in the quality department. Apple products are competitive with their quality. I refer to it as a sweet spot because it is not to say that they make the best products. For the price of a mac, you can build a computer that outperforms it in every sense, and we all know that Samsung makes better cameras for their phones. Quality is important because it is closely related to design. The benefit to Apple manufacturing most of their own components is a uniform design that looks and feels good. Customization is a double-edged sword. Regardless of how much freedom you are given to customize an Android phone, it may never look as good as the iPhone home screen.

Function.

Let’s not forget about the original purpose of a the products we are buying. They need to do what they were made to do. Apple lacks support in everything non-Apple, be it gaming, custom features, or a developer platform that doesn’t cost $99 a year. Android devices usually grant access to functionality that isn’t possible on an iPhone. I use an app that reduces the saturation of blues after sunset to preserve melatonin levels.

There are pros and cons to both sides of the technology market. Everyone decides differently based on what they value more.

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