Doug Smith7 Key Questions You Should Ask Clients at the Start of a ProjectHow do you get the right answers when starting on a new project? Make sure you’re asking the questions your clients didn’t know to ask…Feb 20, 2019Feb 20, 2019
Doug SmithHeadline Templates to Crush Creative BlocksStumped for headline ideas? Struggling to create something snappy and concise? Check out these formulas below and see your articles and…Jan 4, 2019Jan 4, 2019
Doug SmithThe Famous Drunk Cold Email and Why It Is So EffectiveIn short, yes. Yes there was. You can click away now and make further good use of your precious time. Or you can read on below. I’ll try…Jan 2, 20192Jan 2, 20192
Doug SmithCopywriter’s sketches — seeing words work as I writeThis is how I show clients what I had in mind when putting together copy for their web pages…Dec 21, 2018Dec 21, 2018
Doug SmithMini-blog round-up, AKA a drive to post more often…Earlier this year, I started a series of mini-posts on Linkedin and my Look Here page on Facebook to investigate two things:Dec 18, 2018Dec 18, 2018
Doug SmithYour Press Release — How You Can Help It Get You In The PapersThe whole point of a press release is to get media coverage for whatever you are trying to promote. So, why not make it as easy as possible…May 21, 2018May 21, 2018
Doug SmithIs your landing page letting your ad traffic down?You’re running ads on Facebook, Google or elsewhere which attract plenty of click-throughs. But your conversion rate is on the floor……May 4, 2018May 4, 2018
Doug SmithProgressive Procrastination — The Guilt-free Way to Zone Out From WorkYou’re trying to work. You know you should work. For pity’s sake, you’ve got deadlines to meet.Mar 29, 2018Mar 29, 2018
Doug Smith5 Ways Your Potential Customers Are Like CatsThey’re all about ‘What’s In It For Me?’Feb 21, 2018Feb 21, 2018
Doug SmithThe Power Of Why — How Drilling Down To The Core Motivation Makes For Great CopyWhen coming to write copy, many people have a great topic but stumble over the headlines and content generation. Sometimes it’s easy to get…Feb 7, 2018Feb 7, 2018
