The New Paradigm: Engineers as Marketers

Nicely done, ivanasays!

Similar to what you’re doing at Algolia, we encourage our clients to institute integrated product-marketing systems.

In doing so, customer data fuels both the product development and marketing teams with one continuous feedback loop.

Ergo, data and insight from the product development team helps to inform marketing decisions. At the same time, data and insight from the marketing team helps to inform product decisions.

A unified system like this breaks down communication silos and amplifies the value of the data that’s being collected and used.

We recently wrote about the benefits of joint product-marketing teams more in depth here: