dougkessler
Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. I tweet on content marketing, B2B copywriting, social media, tech marketing...
The Jargon Monster Cometh: What Is Content Marketing, REALLY?
Jay Acunzo
525
Love it!
A great definition (at least for B2B — feels like consumer brands might use content a bit differently).
Dig the critters, too.
Bravo.