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dougkessler

dougkessler

As useless as a failed fake fart

Our recently purchased whoopie cushion lacked whoopie. Thank God the internet gives us all a voice.

Jun 28, 2019

As useless as a failed fake fart

Jun 28, 2019

dougkessler

Managing your marketing stakeholders: an interview with Elle Woulfe

As our recent A Stakeholder Through the Heart piece explains, we’ve been kind of obsessing about stakeholder management lately.

Apr 25, 2018

Managing your marketing stakeholders: an interview with Elle Woulfe

Apr 25, 2018

dougkessler

B2B marketing needs Plumbers AND Persuaders

There are two kinds of content marketers in B2B: Plumbers and Persuaders:

Oct 10, 2017

B2B marketing needs Plumbers AND Persuaders

Oct 10, 2017

dougkessler

Why ideal prospects are the only prospects that matter in B2B

This post was first published on the Velocity blog. But did you come and see it? You did not. So I’m meeting you more than half way. The…

Sep 20, 2017

Why ideal prospects are the only prospects that matter in B2B

Sep 20, 2017

dougkessler

Be a bridge: how changing the way you speak can heal America

A few months back, after one of America’s near-daily school shootings, I went on to an NRA Facebook page (I think it was one of the ones…

Jul 17, 2017

Be a bridge: how changing the way you speak can heal America

Jul 17, 2017

dougkessler

B2B copywriting: 15 kinds of writers we reject

Every time I walk past Tim (our Head of Operations)’s desk, he gives me a look that says, “We need more copywriters, Doug”. He doesn’t say…

Jul 1, 2016

B2B copywriting: 15 kinds of writers we reject

Jul 1, 2016

dougkessler

Using swear words in your marketing

I tend to use swear words quite liberally (though I hope not gratuitously) in Velocity’s own marketing; but I very rarely recommend it for…

Jan 23, 2015

Using swear words in your marketing

Jan 23, 2015

dougkessler

dougkessler

Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. I tweet on content marketing, B2B copywriting, social media, tech marketing...

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