dougkesslerAs useless as a failed fake fartOur recently purchased whoopie cushion lacked whoopie. Thank God the internet gives us all a voice.Jun 28, 2019Jun 28, 2019
dougkesslerManaging your marketing stakeholders: an interview with Elle WoulfeAs our recent A Stakeholder Through the Heart piece explains, we’ve been kind of obsessing about stakeholder management lately.Apr 25, 2018Apr 25, 2018
dougkesslerB2B marketing needs Plumbers AND PersuadersThere are two kinds of content marketers in B2B: Plumbers and Persuaders:Oct 10, 20171Oct 10, 20171
dougkesslerWhy ideal prospects are the only prospects that matter in B2BThis post was first published on the Velocity blog. But did you come and see it? You did not. So I’m meeting you more than half way. The…Sep 20, 2017Sep 20, 2017
dougkesslerBe a bridge: how changing the way you speak can heal AmericaA few months back, after one of America’s near-daily school shootings, I went on to an NRA Facebook page (I think it was one of the ones…Jul 17, 20172Jul 17, 20172
dougkesslerB2B copywriting: 15 kinds of writers we rejectEvery time I walk past Tim (our Head of Operations)’s desk, he gives me a look that says, “We need more copywriters, Doug”. He doesn’t say…Jul 1, 2016Jul 1, 2016
dougkesslerUsing swear words in your marketingI tend to use swear words quite liberally (though I hope not gratuitously) in Velocity’s own marketing; but I very rarely recommend it for…Jan 23, 20151Jan 23, 20151