Doug KleemanBooks for Sharpening Your Strategic MindRecently someone asked me which books every brand strategist should read.11 min read·Jun 30, 2018----
Doug Kleeman20 Ways to Become A Better StrategistThere are plenty of articles swirling around the web offering very practical processes, frameworks or new perspectives aimed at building…12 min read·Aug 22, 2017--14--14
Doug KleemanUNDER THE INFLUENCE: why influencer marketing doesn’t effectively build brands like we think it…THERE’S GOLD IN THEM THAR HILLS.18 min read·Dec 21, 2016--3--3
Doug KleemanIN SEARCH OF CERTAINTY: why the ad industry’s insistence on creative pretesting is damaging to…“If it is true that we need a degree of certainty to get by, it is also true that too much of the stuff can be lethal.” — Terry Eagleton9 min read·Jun 17, 2016--1--1
Doug KleemanThe Gravity of Impactan empirical inquiry into marketing effectiveness.26 min read·Jan 6, 2015----