Doug KleemanBooks for Sharpening Your Strategic MindRecently someone asked me which books every brand strategist should read.Jun 30, 2018Jun 30, 2018
Doug Kleeman20 Ways to Become A Better StrategistThere are plenty of articles swirling around the web offering very practical processes, frameworks or new perspectives aimed at building…Aug 22, 201714Aug 22, 201714
Doug KleemanUNDER THE INFLUENCE: why influencer marketing doesn’t effectively build brands like we think it…THERE’S GOLD IN THEM THAR HILLS.Dec 21, 20163Dec 21, 20163
Doug KleemanIN SEARCH OF CERTAINTY: why the ad industry’s insistence on creative pretesting is damaging to…“If it is true that we need a degree of certainty to get by, it is also true that too much of the stuff can be lethal.” — Terry EagletonJun 17, 20161Jun 17, 20161
Doug KleemanThe Gravity of Impactan empirical inquiry into marketing effectiveness.Jan 6, 2015Jan 6, 2015