Douglas John Atkin – Medium

Douglas John Atkin

How to live your Purpose #6: Use it to Recruit, Review and Reject everybody…even customers.

This is the seventh of a series of articles about ‘Purposing Companies, Communities and Brands’ that uses Airbnb as an example. Why am I…

Oct 19, 2019

How to live your Purpose #6: Use it to Recruit, Review and Reject everybody…even customers.

Oct 19, 2019

How to live your Purpose #5: You need Core Values. They’re the ‘How’ of achieving your ‘Why’.

This is the sixth of a series of articles about ‘Purposing Companies, Communities and Brands’ that uses Airbnb as an example. It’s in two…

Sep 21, 2019

How to live your Purpose #5: You need Core Values. They’re the ‘How’ of achieving your ‘Why’.

Sep 21, 2019

How to live your Purpose (it’s hard): #4. “Don’t fuck the Culture”

This is the fifth installment in the series of articles about ‘Purposing Companies, Communities and Brands’.

Apr 6, 2019

How to live your Purpose (it’s hard): #4. “Don’t fuck the Culture”

Apr 6, 2019

How to live your Purpose (it’s hard). #3: You’re relentlessly focussed on the long-term.

This is the fourth installment in a series of articles about ‘Purposing Companies, Communities and Brands’ and the third on How to live…

Mar 26, 2019

How to live your Purpose (it’s hard). #3: You’re relentlessly focussed on the long-term.

Mar 26, 2019

How to live your Purpose (it’s hard). #2: Make ‘Plan-B decisions’.

This is the third installment in a series of articles about ‘Purposing Companies, Communities and Brands’. Here’s a summary of all the…

Mar 26, 2019

How to live your Purpose (it’s hard). #2: Make ‘Plan-B decisions’.

Mar 26, 2019

How to live your Purpose (it’s hard): #1: The Purpose must come first.

This is the second installment in a series of articles about ‘Purposing Companies, Communities and Brands’. You can find the first here…

Mar 26, 2019

How to live your Purpose (it’s hard): #1: The Purpose must come first.

Mar 26, 2019

How Airbnb found its Purpose and why it’s a good one.

This is the first installment of a series that will describe how to get a purpose-driven company, community or brand, and live it. I’ve…

Mar 10, 2019

How Airbnb found its Purpose and why it’s a good one.

Mar 10, 2019

Douglas John Atkin

Douglas John Atkin

Airbnb, Purpose, Meetup, Author of The Culting of Brands, The Glue Project, various Ad Agencies in London and NY.

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