Oct 19, 2019How to live your Purpose #6: Use it to Recruit, Review and Reject everybody…even customers.This is the seventh of a series of articles about ‘Purposing Companies, Communities and Brands’ that uses Airbnb as an example. Why am I using Airbnb as an example? Because it’s doing it right, mostly… These are the other articles in the series: 1. How Airbnb found its Purpose and…Airbnb7 min readAirbnb7 min read
Sep 21, 2019How to live your Purpose #5: You need Core Values. They’re the ‘How’ of achieving your ‘Why’.This is the sixth of a series of articles about ‘Purposing Companies, Communities and Brands’ that uses Airbnb as an example. It’s in two parts: Why you need Core Values. And how to get some. Why am I using Airbnb as an example? Because it’s doing it right, mostly… These…Core Values19 min readCore Values19 min read
Apr 6, 2019How to live your Purpose (it’s hard): #4. “Don’t fuck up the Culture”This is the fifth installment in the series of articles about ‘Purposing Companies, Communities and Brands’. This article is about Culture: what it is (it’s certainly not just ‘fun in the workplace’) and why it should demand your attention and investment. I’m using Airbnb as an example because the Founders…Purpose13 min readPurpose13 min read
Mar 26, 2019How to live your Purpose (it’s hard). #3: You’re relentlessly focussed on the long-term.This is the fourth installment in a series of articles about ‘Purposing Companies, Communities and Brands’ and the third on How to live your Purpose. Here’s a summary of all the current and imminent articles. 1. How Airbnb found its Purpose and why it’s a good one. 2. How to…Purpose6 min readPurpose6 min read
Mar 26, 2019How to live your Purpose (it’s hard). #2: Make ‘Plan-B decisions’.This is the third installment in a series of articles about ‘Purposing Companies, Communities and Brands’. Here’s a summary of all the current and imminent articles. 1. How Airbnb found its Purpose and why it’s a good one. 2. How to live your Purpose: #1. Purpose must come first. 3…Airbnb4 min readAirbnb4 min read
Mar 26, 2019How to live your Purpose (it’s hard): #1: The Purpose must come first.This is the second installment in a series of articles about ‘Purposing Companies, Communities and Brands’. You can find the first here: ‘How Airbnb found its Purpose and why it’s a good one’ Hopefully, you now have your shiny new Purpose. You’ve made sure its grounded in a universally experienced…Purpose6 min readPurpose6 min read
Mar 10, 2019How Airbnb found its Purpose and why it’s a good one.This is the first installment of a series that will describe how to get a purpose-driven company, community or brand, and live it. I’ve noticed there’s a ‘hunger for the how’ about this subject. …Airbnb11 min readAirbnb11 min read
