Douglas John AtkinHow to live your Purpose #6: Use it to Recruit, Review and Reject everybody…even customers.This is the seventh of a series of articles about ‘Purposing Companies, Communities and Brands’ that uses Airbnb as an example. Why am I…Oct 19, 20191Oct 19, 20191
Douglas John AtkinHow to live your Purpose #5: You need Core Values. They’re the ‘How’ of achieving your ‘Why’.This is the sixth of a series of articles about ‘Purposing Companies, Communities and Brands’ that uses Airbnb as an example. It’s in two…Sep 21, 2019Sep 21, 2019
Douglas John AtkinHow to live your Purpose (it’s hard): #4. “Don’t fuck the Culture”This is the fifth installment in the series of articles about ‘Purposing Companies, Communities and Brands’.Apr 6, 20191Apr 6, 20191
Douglas John AtkinHow to live your Purpose (it’s hard). #3: You’re relentlessly focussed on the long-term.This is the fourth installment in a series of articles about ‘Purposing Companies, Communities and Brands’ and the third on How to live…Mar 26, 20191Mar 26, 20191
Douglas John AtkinHow to live your Purpose (it’s hard). #2: Make ‘Plan-B decisions’.This is the third installment in a series of articles about ‘Purposing Companies, Communities and Brands’. Here’s a summary of all the…Mar 26, 2019Mar 26, 2019
Douglas John AtkinHow to live your Purpose (it’s hard): #1: The Purpose must come first.This is the second installment in a series of articles about ‘Purposing Companies, Communities and Brands’. You can find the first here…Mar 26, 2019Mar 26, 2019
Douglas John AtkinHow Airbnb found its Purpose and why it’s a good one.This is the first installment of a series that will describe how to get a purpose-driven company, community or brand, and live it. I’ve…Mar 10, 20197Mar 10, 20197