An Interview With Doug Brown

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Create engagement. Attend events and network. Build your contact list of key people who can fortify your foundation. Start promoting your work. Develop campaigns. Listen to feedback. Build a loyal base by incentivizing early consumers with the quality of your service/product and essentially turning them into ambassadors for your business: their satisfaction and success is one of your greatest selling points.


An Interview With Doug Brown

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Accept failure as part of the journey of success. You will fail. Understand that this is part of the journey to success. And know that through failure is where learnings take place. Learn as much as you can, as quickly as you can, as much as you can so that you can elevate and propel your vision forward in the most effective way.


An Interview With Doug Brown

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Establishing A Niche. Developing my niche in project portfolio management progressed organically along the way in my career. As I moved into leadership roles, project management was essential to gain expertise in successfully managing the resources, time, and scope of small- to medium-sized technology initiatives. The transition from projects to programs to portfolios requires the same solid foundation in managing projects, however, at a much larger scale. Staying the course and evolving my expertise within this niche has been key to my success thus far.


An Interview With Doug Brown

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People: Find the right people, and treat them right. If you treat them right, they’ll take care of building your brands by ensuring that customers are happy.

Systems: I’ll fall back on another quote: “People don’t fail, systems do.” Make sure you have a step-by-step playbook of repeatable processes for success in your business.

Always be branding: Every moment is a moment to build and market your business and brand. Never forget that.


An Interview With Doug Brown

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I never really put a lot of thought in the money side of the business. Had great products from NZ that once in consumers hands, they sold themselves. I knew with a little bit of hard work in getting the message out that the rest would come in due time. It was a long-term goal to sell the best and forget the rest!


An Interview With Doug Brown

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Be patient. This is absolutely critical. Depending on what industry you’re going into, realize that it could take a long, long time to get things off the ground. You’ll need to be patient, humble and have a high degree of resilience to deal with the inevitable early setbacks, failures and missed opportunities to keep going.


An Interview With Doug Brown

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Define your elevator pitch. If you can’t explain and sell your idea/business in a few sentences, it’s too complicated. Strip away the unnecessary so that the necessary may speak. Spend time to craft your elevator pitch. Agonise over it. Because one day, when you only have 10 seconds with someone who can impact your business forever, you want to ensure every second counts.


An Interview With Doug Brown

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Know who your customers are, how they measure success of the relationship with you/offering you provide.

Hire the right people and then empower them to do the best work of their careers.

Celebrate wins.


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CrimeDoor is not about hiring button pushers, we need a passionate workforce or we will fail. Whatever position someone holds on our team can’t be just a job, it must be a lifestyle. Since our central goal in content creation is to provide the best information, every person contributing to our product must have an innate desire to deliver accuracy, full stop.

This requires an individual who cares about True Crime storytelling and the many families affected by these tragedies. If the passion isn’t there, then we can’t be confident that we are always delivering a quality product.

We never cut corners with our research and our selection of media. If we achieve these goals, we will be able to earn trust from our audience, which in time will afford us loyalty. …


An Interview With Doug Brown

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Leveraging technology: Technology is a core tenet of any business, and gives you the bandwidth to scale your business, support your staff, collect information and service your customers and partners. FidoCure’s informatics system is fully-integrated with our veterinary, pharmacy, and clinical laboratory partners to streamline operations.

About

Doug C. Brown

Sales Revenue Growth Expert | CEO and Business Consultant at Business Success Factors | Author

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