An Interview With Doug Brown

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Have enough capital to get where you need to go long term, don’t be afraid to take the investment that gets you to the fruition of your plan. When you plan your Everest climb, you have to make sure you have the supplies to get up to the summit and back.


An Interview With Doug Brown

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To me, this comes down to three key pillars to success. First, you need to have a fundamentally differentiated value proposition in the technology product/solution you provide. If you start from a position where your technology can be commoditized over time, your success will decline over time. Have that great big idea, make sure your company solves a unique business challenge for your targeted customer. Next, you need to attract the best technical talent. Your product is only as good as the people who build it. This comes down to creating a company where innovation thrives, where every employee strives…


An Interview With Doug Brown

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Money is number one — always. You have to risk using your own money to get to a place where someone else will give you money. Don’t expect to be successful or have any success if you’re doing it on a shoestring budget.

You also need to understand the legal implications of what you’re doing and how you’re doing it. Never use a name that you haven’t talked to a lawyer about. Make sure that you’re not infringing on somebody else’s trademark because you could be spending a ton of money on marketing and packaging. You could get it out…


An Interview With Doug Brown

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Shifting your market: Sometimes you might be selling to the wrong people. If you find that you’re not meeting your revenue targets, then you might want to consider going after a higher end market. A lot of times people will sell to beginners because they want big numbers and a huge following but appealing to the masses won’t get you to the success as quickly as getting very clear on solving a problem and speaking to a market that’s not being served.


An Interview With Doug Brown

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For me, 20 years in business, one fundamental thing that has enabled me to get overgrowth plateaus is to focus on what is working and double down on that. So often as business owners, we want to fix what is not working, when in reality you need to look at what is working and do that better.

Your business might be surviving off of Facebook ads or search engine optimization, or cold call sales, whatever it is you need to look at what is working and figure out a way to do it 10 times better. …


An Interview With Doug Brown

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AWIT is an all-volunteer organization. We accomplish everything we do purely based on passion and belief in our mission, and the desire to elevate our members to the next level of their careers. When someone volunteers for AWIT, they discover they have to truly dedicate their time to making their project, whether content creation, hosting events, or mentoring others, a success.

This also ensures that everyone involved is from the technical industry and heavily invested in the group’s success, and that we’re able to serve all our members. …


An Interview With Doug Brown

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Reimagine “success.” Your version of success does not need to be copied and pasted from what your industry identifies as success. It is not always measured in profits, revenue, or percentages. The real measurement of success is the impact you create through your business.


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Don’t Confuse Difficulty with Value. Just because something is really hard and challenging doesn’t necessarily make it valuable. In the same way, just because something is “Simple” doesn’t make it “Cheap.”

While trying to solve problems and build systems and solutions for clients, we often look at these really elaborate situations with platforms, automation, multimedia, and lots of rules.

It can get complicated to put all of that together, but the reality is it doesn’t make it any more valuable than something that’s super lean and super simple. If somebody had told me that the sophistication of a solution didn’t…


An Interview With Doug Brown

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You need a network: in consulting at least 75% of your work will come through referrals, which means your first few jobs are crucial. Many of those jobs or referrals will come through your network. The touchpoint may be a connection of a connection, but your network nonetheless. The first year, the jobs I secured were referrals from my mentor and his wife. They referred me to smaller clients and nonprofits, which helped me get my feet wet. When I landed in that small, rural town I mentioned, I went on about six coffee chats per week to meet people…


An Interview With Doug Brown

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Stop Apologizing

It is so easy when you are starting out to think that you are wasting someone’s time or taking up space you don’t deserve. How many times have we said, “I’m sorry, I just have a quick question.” Here’s the thing, you deserve to ask your question, and you deserve to make your mark on the world. When we apologize, we undermine ourselves needlessly. I always say, there are plenty of people who will doubt you, don’t add yourself to the list! When I was just starting, I was giving a presentation on a marketing plan for a…

Doug C. Brown

Sales Revenue Growth Expert | CEO and Business Consultant at Business Success Factors | Author

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