Douglas Duren | The Definition of Digital Marketing

The Definition of Digital Marketing

All online marketing activities are referred to as digital marketing, often known as online marketing. Businesses use digital channels to communicate with both present and potential customers, such as search engines, social media, email, and other websites. Text messages and other types of multimedia are also included in this.

According to Douglas Duren, A seasoned inbound marketer would claim that notwithstanding a few minor distinctions, inbound marketing, and digital marketing are essentially the same thing. I’ve learned a lot about how those minor variations are seen around the world from my talks with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand.

What is a Company’s Definition of Digital Marketing?

Digital marketing is essential at this point for the growth of your company and brand recognition. Every company appears to have a website these days. And even if they don’t, they at least have a digital advertising strategy or a social media presence. Consumers today anticipate and rely on digital material and marketing as a means of learning about brands because it is so widespread. You may be resourceful and experiment on a tight budget with a range of marketing methods because digital marketing has so many possibilities and strategies available to it.

Digital marketing is defined as the process of connecting with customers online, where they spend a large portion of their time. The most effective digital marketers have a clear understanding of how each campaign supports its main objectives. Marketers can support a broader campaign through the available free and paid channels, based on the objectives of their marketing plan.

Buy Your Product or Service Should Receive Your Attention

You have a limited amount of control over who sees an advertisement that you place on television, in a magazine, or on a billboard. Of course, you can measure some demographics, such as the normal readership of the magazine or the demographic of a particular neighborhood, but it’s still mostly a guess.

On the other hand, digital marketing enables you to locate and target a very precise audience, as well as give that audience customized, very effective marketing communications.

What Makes Digital Marketing So Crucial?

As per Douglas Duren, Digital marketing enables you to target the customers most likely to purchase your goods or services and reaches a wider audience than previous approaches could. Additionally, it allows you to monitor progress daily and pivot as necessary, and it is frequently more affordable than traditional advertising.

Website Visits

With digital marketing, you may use digital analytics software, which is available on marketing platforms like HubSpot, to see the precise amount of visitors who have visited the homepage of your website in real-time.

In addition to other digital analytics information, you can see how many pages they viewed, what device they were using, and where they came from.

Based on the number of visitors those marketing channels are bringing to your website, this knowledge enables you to decide which marketing channels to spend more or less time on. You know that you probably need to invest some time in SEO if, for instance, only 10% of your traffic comes from organic search.

Content Performance and Lead Generation

Consider creating a product brochure and mailing it through people’s letterboxes. Although offline, that brochure is still a form of content. The issue is that you don’t know how many people looked at your brochure or how many people dumped it in the garbage without even opening it.

Imagine that brochure was instead available on your website. By employing forms, you can track the precise number of visitors to the website where it is hosted as well as gather contact information from those that download it. When consumers download your content, you’re not only creating qualified leads, but you can also track how many people are engaging with it.

Digital Marketing is Measurable

The metrics that might be important to your business, such as impressions, shares, views, clicks, and time on the page, can all be seen in detail from beginning to end with the help of digital marketing. One of the main advantages of digital marketing is this. Traditional advertising has several limitations, although it can be effective for some objectives.

As per Douglas Duren Digital marketing, in contrast to the majority of offline marketing strategies, enables marketers to view precise outcomes in real-time. If you’ve ever placed an advertisement in a newspaper, you are aware of how challenging it is to gauge the number of readers who turned to that page and focused on your advertisement. There is no definite way to determine whether that advertisement contributed to any sales at all.