Talking CX: Faris Yakob in Conversation.

Douglas Nicol
Jul 27, 2017 · 1 min read

There’s a lot of chat around customer experience right now. What’s the truth behind the hype and the hyperbole?

In the first episode of ‘Talking CX’, globetrotting creative consultant Faris Yakob steps inside The Works Sydney’s van to chat with our Head of Strategy, Adam Donnelley.

Marketing-speak takes a back seat as they chat on the increasing importance of a holistic approach to customers, the rise of the machines, the limitations of social media and the value of creative thinking.

Author of “Paid Attention: Innovative Advertising for a Digital World”, Faris is a leading thinker at the intersection of creativity and advertising. He and his wife Rosie are co-founders of a nomadic strategy and innovation consultancy, Genius/Steals.

The Works was named Australian CX Agency of the Year at the 2016 AdNews agency awards. To find out what a strategic approach to CX could do for your business, contact The Works’ creative partner Douglas Nicol by phone 0411 114 635 or email douglas@theworkssydney.com

Douglas Nicol

Written by

Douglas is a Partner at RXP/The Works, B&T 2018 Brand & CX Agency Of The Year. He is founder of chatbot and voice specialist On Msg, a Gartner Cool Vendor 2018

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