Hello there,

“Who are you again?” you might be asking with a quizzical raise of the eyebrow. We’re Donny and Jasper — the writers who brought you articles like “The Future is Without Apps,” “Life without a Car,” “The World is Iterating on Silicon Valley,” and more through our publication Fwd: Thoughts, which we hope is the reason why you’ve subscribed to us. But if you tell us it’s for our chiseled faces and eyes deep like the ocean — we’ll take that too. Either way, we thank you sincerely.

But wait! Don’t tap the delete button yet. There’s a reason behind this letter and that is: We’re moving off Medium! …

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When Nintendo Switch was first revealed in October 2016, there were mostly two crowds that reacted. One group had been following the rumors for years and scoffed at the Switch’s graphics power and hardware capability. Another group absolutely adored the puppy-ear resemblance and hailed the system as an innovation in the physical multiplay space.

Both crowds are right, and the reason is because they aren’t the same user demographic. One sees the Switch as an Xbox-PlayStation status quo contender that has some portable gimmicks. The other group sees the console as a console-class handheld that supports TV output. With a product poised to be both a living room and handheld console, Nintendo is targeting an extremely lucrative and strong market as well as an anemic and declining segment at the same time. …

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What is the problem?

Notifications are treated equally by default, but not all notifications are created equal. The OS assumes that each app takes responsibility in determining when we should divert our attention to it, but that’s right in a conflict of interest with the OS’s goal to ensure a wholesome and zen-like user experience. A flashlight app developer thinks you need to drop your conversation with a friend and look at a new promotional in-app purchase that allows you to adjust flashlight brightness. The same notification alert and style also reminds you that an important crash has happened on your host server.

They are simply not the same. Not every app on your phone is worthy of your attention. And even for those apps that are important, not every event within the app deserves it. …


Donny Reynolds

APM @Google, designer at heart. Our publication Fwd: Thoughts left Medium, new home at https://fwdthoughts.com. https://donny.io

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