Is this the golden age of user experience? Or is it just making it even more difficult for businesses to manage?

You’re no longer competing with the best experience in your respective industry. You’re now competing with the best experiences a consumer has ever had.

Facebook Live Digital Strategy “State of Digital” #Breakthrough 2017 09 25

What exactly are the consumer behaviors shaping the next generation of mobile experiences? How is your business preparing for these changes and what can they mean for your growth?

Watch the Facebook Live replay here:

The consumer behaviors shaping the next generation of mobile experiences

This is the golden age of user experience. Startups are disrupting industries with focussing on simplicity, while traditional companies reinvent themselves on mobile to stay relevant.

It’s not just about the technology either. it’s the rich experiences that technology is enabling for consumers and the impact it’s having on businesses The speed at which brands are introducing compelling new experiences is only accelerating. We’ve not seen anything like it before.

This means that your customer expectations are higher than ever. And, you’re no longer competing with the best experience in your respective industry. You’re now competing with the best experience a consumer has ever had.

Your customers are now looking for 3 specific digital qualities to help them with their digital experience:

  1. “Help me faster”
  2. “Know me better”
  3. “Wow me everywhere”

HELP ME FASTER

Google tested 900,000 mobile sites globally and found that the average time it takes to fully load a mobile page is 22 seconds

Let that sink in for a moment.

PERSONALIZATION IS A STRATEGY, NOT A FEATURE

It doesn’t mean saying “Hi Bob”, either

89% of people expect brands to use their purchase history to provide them with personalized experiences [see data].

In other words, if you know I just purchased a pair of shoes, then offer me socks or a matching belt to go with them.

BRANDS NEED TO CONSIDER HOW THEIR EXPERIENCES FIT TOGETHER

Brands need to consider how all of their experiences — across media, channels, and devices — fit together.

ONLINE & OFFLINE

Source: https://www.thinkwithgoogle.com/adv...

Watch the Facebook Live replay here:

Welcome to the Digital Leadership Facebook Live Series.

I’m Doyle Buehler, and my goal is to help you better understand and pursue what matters most in your digital business, and how to make a difference with your digital strategy through enhancing and embracing your digital leadership. I help enterprise and entrepreneurs scale, grow and disrupt their business and sales through digital leadership, and I’m the author of the book on digital strategy — The Digital Delusion. The overall purpose? To answer the one important question, “What Real world digital strategies actually work for my business?” Of course, there’s no one-size-fits-all, but the goal here is to help you decide which strategies can work best for you. There are 3 core categories that we go through as part of these Digital Leadership Facebook Live events

  1. The State of Digital, where I talk about specific ideas and insights happening right now, how they affect business, and what you can do about it.
  2. Digital Leadership Guests, where I interview an expert in the field, and discuss their strategies for success.
  3. The Digital Discovery “Strategy & Marketing Q&A”, where I review tools, answer questions or talk about specific challenges that affect you and may be holding you back.

I appreciate your time, ideas and insights. Please write a comment or question below and tell me what you think.

Ready To Find The Tipping Point Of Your Business?

I help Enterprise & Entrepreneurs scale, disrupt & grow their business and sales through Digital Leadership. The difference between a successful business and one that fails is razor thin. What side are you on? Where is your ‘tipping point’ to grow and scale, or stay firmly back in mediocrity?What if it was only $2 that separated your businesses between success and failure? What if this ‘tipping point’ was something that you could actively identify? Find out what your tipping point to success is.