People often ask how much of Instagram’s adoption we anticipated. Working on a startup is a balancing act: being crazy enough to believe your idea can take off, but not crazy enough to miss the signs when it’s clearly not going to. We grappled with both in the year before launching Instagram.
Takeaway: Our mantra, “Do the simple thing first” took shape during these first weeks and months. Since there were only two of us, we had to determine the fastest, simplest fix each time we faced a new challenge. If we had tried to future-proof everything we did, we might have been paralyzed by inaction. By determining the most important problems to solve, and choosing the simplest solution, we were able to support our exponential growth.