Lights Lacquer: Created and Curated Content
Lights Lacquer, the nail polish brand created and owned by popular YouTuber and beauty influencer, KathleenLights, is a brand that has, in my opinion, successfully blended the posting of created and curated content on their social media pages, particularly their Instagram.
The brand has been creative and modern with their Instagram posts promoting their products, which currently consists of only nail polishes, in unique and fun ways. Their posts engage their audience, create a strong brand image and voice, engages their audience, while also promoting their new and existing audience. Often, they post an array of created and curated content that all blend together to fit the brand's voice and present the aesthetic and branding of their recent launches.
Lights Lacquer recently launched their newest products, a nail polish base coat as well as a topcoat. While promoting this new launch, the brand has successfully utilized created and curated content that promotes the product and fits the brand's voice.
To announce the two new nail polishes the brand created an image showcasing the base and top coats that are available to purchase as individuals or as a duo. The image sets the 90s themed branding for the products with a caption that blends in with the brands existing voice.
Later on, Lights Lacquer curated an image of Mary Kate and Ashely Olsen. This post is an example of successful post curation as it blends in with the brand's 90s aesthetic for its product launch and maintains the brand's voice.
Lights Lacquer — Instagram
