Helping salons increase sales during the pandemic

Helping salons increase sales during the pandemic

The challenge

How can we help these companies increase their revenue by providing their services safely during the pandemic?

The current scenario

Project’s goal

Profile of users

User’s Journey

THE OWNER

THE CLIENT

CAD matrix

Qualitative research

  • Why would they buy services in advance?
  • Have you ever used any kind of online raffle app or fundraising service, like an online kitty?
  • After purchasing the services, would they still be used in the pandemic or would they wait for the pandemic to pass?

Solution alternatives

  • To increase the adhesion of users, we concluded that it would be of high impact and less effort for us to use social networks to approach and publicize the collaborative actions of advance coupon purchases;
  • Regarding the development of the solution, we opted for an application that would issue coupons with an e-commerce system for credit card purchases, using secure and encrypted transactions, which would be of high effort and high impact;
  • Overall, the biggest effort would be in the development of the application on Android and IOS platforms, as well as testing and approvals.
  • The user contemplates cooperation, but needs security for the financial transaction;
  • The entrepreneur needs the same security to receive the resources and thus mitigate the effects of the pandemic crisis.

The solution

  1. Notes
  2. Free draw
  3. Crazy 8`s
  4. Sketch frames
Notes, free draw and crazy 8´s
Scketch frames

Usability test

Feedbacks

Wireframe and user flow

Name and logo

Typography

Colors

Illustration

Buttons

Forms

High fidelity prototype

Next steps

  • Prototyping the area destined for the salon;
  • Information on technology, costs, and feasibility for investors;
  • Usability tests;
  • Track results, data, and metrics to validate product existence.

Conclusion

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Dad, husband, and designer, I have changed bricks into pixels, and am passionate about new ideas.

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Daniel Pedrosa

Dad, husband, and designer, I have changed bricks into pixels, and am passionate about new ideas.