Employee Advocacy: A Look Into the Numbers
There is no shortage of content advising for an employee advocacy program: among other things, they increase lead generation and attract top talent, all while saving time and money. Providing employees with the ability to post company curated content to their social media accounts allows for a large range of exposure for your brand, and through creative marketing, you can convince people to: purchase your product or service, or come work for you.
We’ll split this up between two major benefactors of an Employee Advocacy Program, Human Resources and Sales/Marketing. Now let’s take a deep look into the numbers behind these concepts.
An employee advocacy program allows your employees to post promotional material that can attract top talent, or drive more referral hires. That sounds great on paper, but what do the numbers say?
The numbers clearly agree. Generating referral hires decreases the overall time spent trying to hire talent, these new hires save the company money through less overall time spent training. Furthermore, referrals tend to have a higher job satisfaction due to working with friends and generally being happier and more productive at work, which in turn generates higher margins for the company.
Employee referrals are not all an advocacy program can do, it can also generate organic leads at a much faster rate and promote a terrific word of mouth network among your current and potential customers.
As you can see, employee advocacy programs have massive potential to help generate leads and drive sales at a fraction of the cost of traditional methods.
These programs are quickly becoming a staple among organizations; it is the only truly effective way to dominate the social media market, upheld by the concept of social truth. As seen above, consumers are far more trusting of their friends and family, than of company sponsored content. Utilizing your employees to become walking advocates for you allows for a cheap, effective, and widespread method of delivering your message.