Jan 23, 2019Gillette Dances On A Razor’s EdgeMuch has already been written about Gillette's recent, “The best a man can be” ad. The spot, if you haven’t seen it yet, provides a clear, albeit broad message to men about how they should be behaving in the era of #Metoo. Like almost every topic in the current political…Branding5 min readBranding5 min read
Dec 7, 2018A Mile In A Sneakerhead’s ShoesAfter working on a sneaker brand for a good chunk of this past year, my work life has been steadily sliding into the world of sneaker aficionados and fast-moving street fashion. I’ve been learning all about this culture filled with high-profile collaborations, super-limited releases, and the ultimate value of hype…Fashion7 min readFashion7 min read
Sep 10, 2018Why Millennials Need NostalgiaChange sucks. I used to hate change. I mean, I really despised it. This was probably related to growing up in a military family and moving a lot throughout my childhood. For me, a change meant losing something rather than gaining something new. It meant losing my room, my school…Millennials7 min readMillennials7 min read
Sep 5, 2018Rethinking The Narrative“Does anybody actually care about that?” I’ve found myself saying and thinking this with increased frequency and vigor over the past few months. As a strategist, my job is to distinguish the “insider baseball”, brand-centric, client point of view from the actual realities of the world and the way people live. The prior worldview is often…Marketing8 min readMarketing8 min read
