Rethinking The Narrative
Sep 5, 2018 · 8 min read
“Does anybody actually care about that?”
I’ve found myself saying and thinking this with increased frequency and vigor over the past few months. As a strategist, my job is to distinguish the “insider baseball”, brand-centric, client point of view from the actual realities of the world and the way people live. The prior worldview is often predicated on the false premise that people think about…
