Rethinking The Narrative

Dylan Phillips
Sep 5, 2018 · 8 min read

“Does anybody actually care about that?”

I’ve found myself saying and thinking this with increased frequency and vigor over the past few months. As a strategist, my job is to distinguish the “insider baseball”, brand-centric, client point of view from the actual realities of the world and the way people live. The prior worldview is often predicated on the false premise that people think about…

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Dylan Phillips

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Brand Strategist currently living in San Francisco and probably pretending to enjoy a salad.

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