Why you need a “show-me-the-money” mindset and how to charge for your content — “Show me the money!” is the famous Jerry McGuire quote that defined a generation. Well, that might be an exaggeration, but it really is the battle cry of every solopreneur. Without money, there’s no business. Maybe a hobby. For us people with an entrepreneurial mind, show me the money is…

Don’t just create content, create a content experience for your readers — Thought leaders are recognized as the go-to experts in their niches because of their content. So, there are two questions you must ask yourself as a solo content creator: Do I have enough content online for people to binge read for a whole day or more? …

There’s always a time in your journey as a content creator when you start questioning yourself. Is what I’m doing worth it? Should I invest all this time and effort in creating thought leadership content ? Do people even really care? This was especially true last week for me as…

Becoming an author is possible if you have something to say and a clear process to write your manuscript. Here’s the process. — Note: This article is based on the transcript of Episode 1 of The Solo Author Podcast. Subscribe to the podcast to learn how to become a legendary author. When I was 15, I decided to write a book. So during 2 years (on and off) I scribbled a story with…

Disruptive content creators know that traditional methods don’t work anymore, so they’re doing this. — I’ve got both fans and haters for saying that content marketing is dying. Is that just a clickbait statement? No. I do believe that traditional content marketing that relies on generic blogs written for search engines and not for people, social media content made just for likes, and gated ebooks…

Practical steps to develop thought leadership and stand out from the crowd — Canadians are stereotyped as being overpolite. As a Latino living in Canada, I usually appreciate that politeness. Until the other day when I was talking with fellow Canadians about thought leadership. I mentioned the importance of having a clear point of view (even a polarizing opinion that you can defend…

Learn a simple hack to break through your limiting beliefs and accomplish more as a writer, entrepreneur, or thought leader — Just the other day I was listening to an audiobook by one of my favorite nonfiction authors. To my surprise, he said one of his dreams has always been to write a novel, but he hasn’t done it because he figures it would take him 10 to 15 years to…

Use this storytelling framework to make your writing and your business unique — Have you heard of the reluctant hero? In storytelling, it’s the character that refuses her calling because of her faults, duties or attachments. Like Luke Skywalker refusing to go with Obi Wan because he has to work with his uncle. It wasn’t until tragedy struck and he had nothing left…

The 7 Elements of Category Evangelism — How do you promote and market a product that didn’t exist before? How do you convince people they should solve a problem they don’t even know they have? That’s the dilemma that innovators and category designers face every day. And the answer lies in the history of religion. You see…