Does Inbound Marketing Work? It depends.
Four steps to get the results you want from inbound marketing
Answer: If it’s actually supporting your business and marketing goals, then it is.
A common mistake many marketers make is to create content and inbound tactics for the sake of it, without a clear understanding of what they want to achieve.
So, if you want to know if your inbound marketing efforts are working for you, you must follow these four steps.
1 . Define your marketing goals
What do you want to accomplish with your inbound marketing strategy? If there are no set goals, there’s no way to measure results.
Content creators must understand the overall objectives of the company and create materials accordingly.
Here are some common goals for inbound marketing:
- Brand awareness
- Engagement
- Lead generation
- Sales (of course!)
- Customer retention
- Upsell/cross-sell of products or services
- Job applicants
It’s not enough to say that you want more leads or to increase sales. You must set…
