Here’s how content creators and solopreneurs can skyrocket their businesses — Note: This article is an excerpt of the book, The Solo Author: How Solopreneurs Earn Money and Authority with a Book Ecosystem. Get a free copy of the book at soloauthor.com What’s the most underrated, yet the most powerful asset in any thought leadership marketing strategy ? A book with…

Introducing Thought-Lead Growth as a business strategy — How many languages do you speak? I’ve been learning two new languages… Italian, just for fun; and Marketese, for professional reasons. Marketese is marketing jargon, BTW. You know, all those terms and abbreviations that describe the ins and outs of the marketing profession: MQL, SQL, LTV, CAC, PPC, SEO. And…

How to upgrade your content strategy and really make an impact — Okay, maybe this is obvious to you. Content Marketing is different from Thought Leadership Marketing. The thing is that today people write longer articles with a couple of quotes and call it thought leadership, right? So let’s back up a little here. Thought leadership is the intersection between expertise, innovation…

This tool will persuade prospects you are the go-to expert to solve their problems — How many business cards do you have to give away to get a client? Odd question, right? Do you even print business cards anymore? Okay, here’s an even weirder question: would you mail over a business card to an important prospect and expect a call back from the person saying…

A 3-step framework for writing content your readers will actually want to read — The other day I was thinking about content strategy. You know, how to innovate and come up with new frameworks around content. And then I found this headline on the Medium’s recommendations: “3 Content Strategies to Use in 2022”. Wow, Medium is really a psychic medium, I thought. So I…

Why you need a “show-me-the-money” mindset and how to charge for your content — “Show me the money!” is the famous Jerry McGuire quote that defined a generation. Well, that might be an exaggeration, but it really is the battle cry of every solopreneur. Without money, there’s no business. Maybe a hobby. For us people with an entrepreneurial mind, show me the money is…

Don’t just create content, create a content experience for your readers — Thought leaders are recognized as the go-to experts in their niches because of their content. So, there are two questions you must ask yourself as a solo content creator: Do I have enough content online for people to binge read for a whole day or more? …

There’s always a time in your journey as a content creator when you start questioning yourself. Is what I’m doing worth it? Should I invest all this time and effort in creating thought leadership content ? Do people even really care? This was especially true last week for me as…

Becoming an author is possible if you have something to say and a clear process to write your manuscript. Here’s the process. — Note: This article is based on the transcript of Episode 1 of The Solo Author Podcast. Subscribe to the podcast to learn how to become a legendary author. When I was 15, I decided to write a book. So during 2 years (on and off) I scribbled a story with…