Sound Idea but weak presentation

Why to say it seems dumb or not sure what to call it, campaign, experiment or advertisement experiment, etc. Very weak presentation in PR part, I reckon. Why not simply tell what it was, why it was done and what was the result, instead of showing the weakness in your part, that you yourself aren’t very sure why you did it and you are not in control of your road-map.. My 2 cents… lol I can help heaps, if you make me your PR point.. ☺