This is an excerpt from ROTOMA — The ROI of Social Media ‘Top of Mind,’ a new book I just co-authored with Spencer X. Smith. ROTOMA is now available at Amazon. — dp The when, why, and how of social is everywhere. Hundreds of Top 5/10/50 lists of ‘Must dos’…

Oh wow. I just looked up the date of my last Getting Cre8tive blog post. It was a full month and two days ago. And here on Medium, it’s been even longer. Mea maxima culpa. That lapse violates every single thing I preach about social media. You can’t be a ‘thought leader’ if you aren’t consistently sharing your thoughts. But there’s a good reason for this. Not only has it been a heck of an August with a family reunion vacation and the dropping off…

Edit article Creativity is such an elusive thing. …

It happened again. A once rapidly rising social media platform — the hyper-locally focused, anonymous chat-oriented Yik Yak — bites the dust. …

I originally posted this in 2013, but given the amount of bad bro behavior going on, I think it’s worth an update and a repost. -dp I ran into an HR situation today that was quickly resolved with three simple words: 1. Dude 2. Not 3. Cool When used in combination, they…

A client is finally waking up to the potential of social media. Hallelujah for that. The problem is, they are rock solid certain that the best way to use it (for them) is as a always-on megaphone for their products and services. The online equivalent of dragging their catalog behind…

99.9999% of the time I agree wholeheartedly with the maxim ‘You get what you pay for.’ Cheap shoes don’t last. Fast food will feed, but never delight. …

NOTE: I originally posted about this a couple of years ago, but a recent altercation client conversation made me revisit and reinforce an argument that needs to be made frequently with inventory-centric, navel-gazing clients. Added some new thoughts, too. — dp My very first Creative Director once said to me…