Aug 26, 2017 · 1 min read
It’s funny, the concept is throughout the article but never stated, always danced around: A marketer, perhaps, has a hard time admitting the idea that the actual quality of the product might have anything to do with anything.
And yet surely that’s a key — these “micro-influencers” are people who have actually experienced the product and have no substantive reasons to lie. People trust them because they can have a reasonable expectation, as they cannot with advertisements, that they would not be talking something up if it was crap.