Why social listening is imperative for your business

Do you run a business? Do you know what your customers or the general public say about your product online? Do you know about their pain points or what they love about the product you market? What the latest developments are or what your competition is doing? Well, when you don’t monitor any of the above, you are missing out on vital information and giving away the chance to improve customer service.

So how do we find out about what people are saying? Here is where Social Listening comes into picture. Social Listening is about assessing, observing and tracking what is being said about your business/brand online. With the increase in the use of social media and public forums, it is important to be updated on how and where your brand is being discussed. This can mean looking out for the mention of your brand name on Twitter, reviews/feedback on Facebook or the trends of your competitors. Once collected, this data can be used to convert into a viable strategy for your business.

Social Listening is of utmost importance to your business, and here are a few reasons why:

  • Improved customer care — Monitoring helps reach out to customers and respond to their positive or negative feedback. This helps to engage with your customers, ensuring that your customers have a good experience.
  • Potential customers — Improved contributions and highlighting your business online enables new customers to explore what you have to offer.
  • Competitive advantage — Social Listening enables you to continuously monitor what your competition is up to.
  • Drive innovation — Constantly listening to your customers gives a new perspective to what they need and what new enhancements can be done or even introducing a new product line.

Countless tools and apps are available in the market, however outsourcing it to experts in social media listening will help you strategizing better on achieving your intended mission through their valuable insights.