How to create, measure and improve impact? — A Business Design review of “Lean Impact” by Ann Mei Chang — Many strive to do meaningful work that does not only provide you a living but also has a positive impact on the people and the planet. Recently CEOs of leading US companies stated the need for a purpose beyond profit and the Economist dedicated a whole issue to the topic…

The next wave of innovation will be value-based — The era of digital is over: for one decade digital has been the main challenge of CEOs and strategy departments across all industries. Established players got attacked by digital challengers and desperately tried to understand what their new competitors did differently — and the answer they found was digital. …

The difference between Service Design and Business Design explained What is the difference between a Business Designer and a Service Designer anyhow? Isn’t it the same? What do you do that we don’t? an agitated colleague asked me recently. She is a Service Designer. She has an interest in Business…

How to become a Business Designer (3/3) — the tools “Find out what could be the business model behind this.” — it was my first appointment as a Business Designer. And I just stared at the blank page. Where should I start? If this horror vacui feels familiar, our Business…

“How do I become a Business Designer?” — I am asked this question quite often from people interested in Business Design. My answer is “For a start, get trained in business models. Look at companies that you find interesting and find out how they do it.” As I explained before…

How to become a Business Designer (2/3) — skills The Power of Business Design One of my most impactful memories on the power of Business Design skills dates back to the beginning of my career. I had joined a client meeting with a senior Business Designer. We were a large group, and he remained silent…

How to become a Business Designer (1/3) — the mindset Business Design is the most important skill of the future. We need its unique approach to create sustainable business models in a world of fast changes. Business Design helps us to understand the context of our businesses, develop new business…

The times of pure Design Thinking are over: Certainly, the last years have seen the rise of Design Thinking and similar processes (most lately design sprints) that help entrepreneurs and managers to create more user-centered products and services. They are great tools to spawn desirability in customers. Nevertheless, they often…