Dragana Trgovčević

…nce. A user’s experience with your product can be good or bad (in the example above, probably bad). UX Designers are not magic creatures holding a wand that simply “adds” UX to an interface. The UX was already there — it was just making the user’s life miserable.

“Design doesn’t get easier. You just get better.”

“Design will be less about delivering on a user’s request, and more about responding to the needs they haven’t expressed yet.”