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November is a special month for us at Drake Cooper.

Each year during this month, we launch Dream Big, where we set out to help one ambitious nonprofit organization by awarding agency services to the recipient for an entire year. Yep, you heard it, 365 days. And we’re not just talking minimal services — we’re talking killer creative direction, expert writing skills, media magicians, and a whole lot more.

2020 was an incredibly challenging year for all types of businesses in Idaho, and nonprofits were no exception. …


How Challenging Times Impact Consumer Behavior

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📷 Credit: Adam Nieścioruk

We all approach the world differently. In the face of change, people think differently and people act differently. COVID-19 is revealing this more and more with each passing week. As we revisit our highly-read React To / Realize framework for brands, it’s people’s different worldviews and actions surrounding C-19 that we’ve seen marketers grapple with the most — something we expect to continue throughout the summer.

We appreciate the support and collaborative conversation the React To / Realize framework has generated since the coronavirus pandemic began. We’re finding that organizing the consumer-related developments unfolding now in these two categories is helpful. To recap, there are many trends consumers and brands need to quickly react to; these are largely short term things. …


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When the going gets tough, the tough start collaborating. At least that’s what The World Ventilator Foundation (WVF) demonstrated to us over the last few months when they reached out to partner on an urgent and timely project to name, brand, and launch a rapid response ventilator.

This newly-formed organization is a Seattle, Washington-based nonprofit alliance of professionals in science, engineering, clinical care, and corporate management. This all-volunteer partnership came together during the COVID-19 crisis to design a fully functional, safe, and affordable ventilator. …


Tools 2 Thrive for Mental Health Awareness Month

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Image: Life @ The U | Design by: Kevin Corrales, University Communications

Since 1949, Mental Health Awareness Month has been observed every May. According to Mental Health America, “1 in 5 people will experience a mental illness in their lifetime and that everyone faces challenges in life that can impact their mental health.”

This Mental Health Awareness month looks quite a bit different than in previous years. This year, COVID-19 has turned our world upside down, and with that has instilled fear and stress for millions of people.

For many, this pandemic has not only affected people’s physical health but their mental health too. What was once known as our “normal daily lives” has drastically changed with stay-at-home orders, job uncertainty, financial security, and new health & sanitation regulations — to name a few. As we approach cities and towns opening back up, this too is causing mass anxiety for many Americans. …


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We’re honored to announce that ExtraMile Convenience Stores LLC has hired Drake Cooper to serve as their brand and creative Agency of Record. We couldn’t be happier with this news and warmly welcome them into the fold!

With over 950 locations along the West Coast, and with new stores opening in Idaho and Utah, it’s an exciting time for the brand. Drake Cooper’s role will be collaborating with ExtraMile on overall brand strategy and campaign execution, inclusive of traditional and digital advertising channels plus handling website and social media duties.

We haven’t been strangers to the ExtraMile team, having worked with them for the past two years to develop packaging design for their new line of ExtraMile ExtraGood-branded products, including bottled water, beef jerky, chocolate, candy, and chips. Expanding the role is a thrilling next step, and we’re ready to roll!

Welcome, ExtraMile!

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How Challenging Times Impact Consumer Behavior

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🎨 Credit: Martin Sanchez

How are you doing? We’re hanging in there, staying positive, and working in new ways. As our inboxes and feeds are flooded with COVID-19 news and forecasts, we wanted to find a helpful way to connect during this unprecedented time. One area that we’ve been closely observing is consumer behavior. Being a business-to-consumer advertising agency means that consumer behavior is critical to our development of brand strategies, marketing, and all forms of outreach.

Challenging times like these make us painfully aware of the degree to which consumer confidence drives spending, which is an essential component to the U.S. and global economy. In 2019, consumer spending was 70% of the U.S. gross domestic product. We decided to share some research and resources we’ve discovered while looking into how consumer behavior is changing and may change over time. …


“Let’s all be #EachforEqual.”

Today we celebrate International Women’s Day. A day that is recognized globally to celebrate the social, economic, cultural and political achievements of women.

This year’s IWD campaign theme is #EachForEqual. The theme promotes the concept that “an equal world is an enabled world” and that as individuals, “we are all responsible for our own thoughts and actions — all day every day.”

For decades, women have faced adversity dealing with gender stereotypes, biases, and falsified perceptions — especially in the workplace. You’ve seen Mad Men, right? The popular TV series that highlights the immense pressure of being an ad man on Madison Avenue in the 1960s. In the series, women are often portrayed as secretaries and assistants and not in legitimate agency roles. …


John Drake already let us know if running an ad during the Big Game is really worth the hype. Now let’s talk about the ads that made us laugh, cry, or cringe. Among the 99.9 million viewers were at least nine DCers. So here are their takes on ads they loved… or didn’t love. What was your favorite ad?

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Sean Young| Story Director

Ad: Jeep® | “Groundhog Day” ft. Bill Murray

Why did I love it? Unlike the forced use of celebrities in most spots this year, the creative idea of “No Day is the Same in a Gladiator” tied in perfectly with one of Bill Murray’s most-loved movies — with other cameos from the original and dropping on groundhog day to boot. …


2020 Dream Big applications are open!

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🖌by Ben Konkol

November is a special month for us at Drake Cooper.

Each year during this month, we launch Dream Big, where we set out to help one ambitious nonprofit organization by awarding agency services to the recipient for an entire year. Yep, you heard it, 365 days. Or in 2020’s case, 366 days.

Each year we’re inspired by the nonprofit applicants that come through our office. The entire agency gets a say in who we choose, and it’s a process we take very seriously. Not only do we look for inspiring causes but how well the brands have expressed their needs. …


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Introducing a new member of the Drake Cooper Team. Meet Quinn Husney.

Before diving into advertising, Quinn briefly considered becoming a crime scene investigator (after a few too many episodes of Law & Order), a paper salesman (after a few too many episodes of The Office), and a White Walker (after a few too many episodes of Game of Thrones). Instead, she chose to head to Colorado because the people seemed nice and the food scene was incredible. It was here she fell madly in love with psych.

She did not, however, fall in love with research, which is an important caveat when you plan on becoming a behavioral scientist. After several years in a white coat, Quinn set out in search of a career that would exercise her imagination and return the energy she put in. …

About

Drake Cooper

Turn it up.🤘🏽Northwest, USA

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