Creating a brand character is no small feat. Evolving one is an even greater challenge as you need to maintain familiarity while creating a sense of excitement about the new and improved edition. ExtraMile® Convenience Stores sought to leverage its expanded growth efforts with a fresh look at the ExtraMile…

Our growing portfolio of brand strategies and brand guides. One of the most significant financial changes organizations have experienced in modern times is the rise of brand value in their financial portfolio. Consider this: In 1985, companies in the S&P 500 had 70 percent of their financial assets attached to…

Multi-Location Digital Advertising: Finding efficient ways to advertise multiple business locations across media channels How can advertisers successfully market multiple business locations? How do you budget your media among all the locations? How do you weigh that budget? To begin, the importance of using the budget efficiently while maximizing results…

Shoulder pads, an IBM Selective typewriter, and Bette Davis Eyes playing on the radio. In August of 1981 W.R. Drake & Co. hired a Media Buyer who would become a pillar of the agency for 40 years. …

Since its founding in 1978, Drake Cooper has had its share of milestones, from Jamie Cooper taking the reins from founder Bill Drake in 2006 to Bill’s retirement in 2014, and recently the agency becoming 100% employee-owned in 2020. …

Upgrading a website for an entire country brings forward an opportunity to refine both the end-user experience and improve the positioning of the product in the marketplace. At least that’s what the planners said. …

The month of October is Hispanic Heritage Month (HHM) and, as a part of our ongoing effort to bring fresh insight and expertise into DEI and branding, we gathered to rap with a very special guest speaker and friend of the agency, Marina Filippelli. Marina, whose extensive background has been…

Yesterday, Drake Cooper met for its first-ever annual shareholder’s meeting. As a brief refresher, in December 2020, Drake Cooper became an ESOP (employee stock ownership plan), transferring 100% ownership to all of its employees. Yesterday, Drake Cooper met for its first-ever annual shareholder’s meeting. …

Drake Cooper is excited to announce Epic Shine Car Wash as our newest client! We are ecstatic to add another local company to our client roster. Epic Shine has five locations throughout the Treasure Valley and one in Magic Valley. With expansion plans in the near future, the company is seeing promising growth over the upcoming years.