Spotify and the cloud services tipping point:

Operating our own data-centers may be a pain, but the core cloud services were not at a level of quality, performance and cost that would make cloud a significantly better option for Spotify in the long run. As they say: better the devil you know…
Recently that balance has shifted. The storage, compute and network services available from cloud providers are as high quality, high performance and low cost as what the traditional approach provides. This makes the move to the cloud a no-brainer for us. Google, in our experience, has an edge here, but it’s a competitive space and we expect the big players to be battling it out for the foreseeable future.

Source: Spotify.com.

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