Part 3: Kingston-on-Thames
In the first part of this series, which can be found here, I looked at the store and population distribution at the UK national level.
In part 2 of this series, which can be found here, I concentrated the analysis on London, UK.
This part 3 of this series, I’m looking at why the Tesco Extra at New Malden has one of the highest sales in the Tesco Stores PLC estate.
The transport links at this location are fantastic:
It is adjacent to the A3 a main road which is part of the UK national strategic road network and which carries around 3% of all the traffic in the UK. It has two railways, one on either side, carrying 24 trains an hour. These lines both originate from London, Waterloo Main rail station. Waterloo is the busiest station in Britain with about 100 million passengers per year. London Buses routes 57, 131, 152, 163, 200 and K5 and night route N87 serve the location.
Local population characteristics
The store is located in a high population area, which has plenty of shops like furniture shops, DIY stores but comparatively few other Grocery supermarkets in the immediate area.
Tesco Extra, New Malden lies in the intersection between the Kingston and Wimbledon catchment areas. The Kingston catchment area has a population of 866000 and the Wimbledon catchment area has a population of 701000, giving a total population of 1.5 million in the area around Tesco Extra New Malden
The location is in one of the least deprived areas in the UK, Kingston is the third least deprived city in Britain, following the City of Westminister and Richmond-upon-Thames, so there is a reasonably affluent customer base in the area.
In summary, the location of Tesco Extra, New Malden;
Great transport links, the busy A3 which is great for customers and distribution, rail stations and public transport. There is also plenty of space for a large car park and the associated petrol filling station.
A strong local community with schools, leisure facilities and a range of non-grocery shops such as DIY, consumer technology and furniture nearby. The local LEA is in the top 10 of the league tables.
A density populated but affluent area with low levels of deprivation. With a likely catchment population of approximately 1.5 million.