3.42 billion internet users, 2.3 billion social media users, 1.97 billion active mobile social users — rather than blending into the herd dazzled by the enormity of this new media, how about sharing ways to slice into these incomprehensible numbers… to find the few who really represent a legitimate target audience?

If your not talking to the right people, what you say is irrelevant. Tossing your message out to this massive global audience, hoping to stumble onto some small success, is like trying to nail jello to a tree.