Mark Ross-Smith – Medium

Mark Ross-Smith

Mark Ross-Smith

These 5 Types of Airlines Will Thrive in the Future

The airline industry is on its knees and at the mercy of Governments, Shareholders and cashed-up billionaire investors who’ve always…

7 min readJul 22, 2020

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These 5 Types of Airlines Will Thrive in the Future

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Mark Ross-Smith

Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members

Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members.

9 min readJun 23, 2019

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Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members

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Mark Ross-Smith

What would your frequent flyer program do if the most valuable frequent flyer started flying with…

Would the program know?

8 min readMar 18, 2019

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What would your frequent flyer program do if the most valuable frequent flyer started flying with…

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Mark Ross-Smith

How Big Data Is Driving Loyalty Programs

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of…

5 min readMar 19, 2017

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How Big Data Is Driving Loyalty Programs

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Mark Ross-Smith

Hacking the American Express Big Data System for your advantage

Hacking American Express? Wait, what?

4 min readFeb 9, 2017

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Hacking the American Express Big Data System for your advantage

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Mark Ross-Smith

Want the lowest hotel rate? Don’t book direct

Major hotels have been waging a war against Online Travel Agents for years whereby hotels couldn’t publish lower rates than what is listed…

6 min readJul 10, 2016

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Want the lowest hotel rate? Don’t book direct

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Mark Ross-Smith

The Future of OTA Loyalty Programs

Online Travel Agents (OTAs) are known as an effective distribution channel for hotel rooms, but with more major hotel brands pushing direct…

7 min readJun 8, 2016

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The Future of OTA Loyalty Programs

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Mark Ross-Smith

Starbucks serves up an extra tall cup of BS

Since my post on ‘5 New ways Starbucks could re-engineer their rewards program for success’, almost every other loyalty commentator has…

2 min readApr 27, 2016

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Starbucks serves up an extra tall cup of BS

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Mark Ross-Smith

Hilton Loses Millions as StayAngel Shuts Down

Earlier this week I made the tough decision to close the doors on a hotel venture that’s taken two years of my life and more money than I…

6 min readApr 7, 2016

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Hilton Loses Millions as StayAngel Shuts Down

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Mark Ross-Smith

How Starbucks could engineer their rewards program for success

Recently — Starbucks announced sweeping changes to their rewards program — which according to Reddit users — is a fatal devaluation of a…

4 min readMar 9, 2016

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How Starbucks could engineer their rewards program for success

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Mark Ross-Smith

Mark Ross-Smith

Asia’s #1 Airline Loyalty Program & Big Data Expert. Transforming Loyalty Programs into Billion Dollar Money Making Machines.

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