5 Marketing Stats You Should Know

There continues to be an ever-increasing number of channels and mediums for business owners to advertise their products and services on. But which are the most effective and provide the best return for their industry or application?

Knowing what has worked for others can be the most informative bit of data to start with. Here are five eye-opening marketing statistics you should know!

82% of consumers and small businesses use a search engine such as Google or Yahoo to find products and services.
Forget the phone book, the digital divide is growing and those who utilize web marketing are reaching their audience more often, more effectively, and more cost-efficiently.

On average, users spend 8–10 seconds on your website’s homepage before leaving if they don’t connect with your message.
Capturing the online audience and converting them to customers takes more than a free site from Wix. An aesthetically pleasing custom website design that is optimized for search engines will pay for itself if programmed and promoted properly.

39% of customers say they try a business for the first time because of direct mail advertising.
70% of this same group had renewed relationships with businesses that they had previously ceased using because of a direct mail piece. The tangible advantage of printed products can still be powerful in this increasingly digital age.

Over 35% of promotional products are kept for over two years or more.
Interruption advertising may be losing its luster, but building positive experiences with high-perceived value long-life logo’d products has proven to be one of the most effective and cost-efficient methods for building brand awareness and loyalty.

3 in 5 small/mid-size businesses say they have gained new customers using social media.
Social media is the new word-of-mouth. While your boss thinks Facebook is for teens wasting time, over 1.19 billion monthly active users interact with brands and events they are passionate about on a regular basis.