This is analogous to saying Instagram posts should only be rewarded if they are somehow raising the…

The thing is though, that people that hire designers, either employers, or clients, are easily fooled by all that eye-candy, and if not for the author of the article, maybe others, not so seasoned designers suffer from being overtaken by guys that just do trendy eye-candy stuff over and over. We propose a design that has meaning, that serves a purpose, and we get snubbed for a mnml/apple/material design looking generic graphic that “just has it”.