House of Pataudi: Elevating Ethnic Fashion and Lifestyle with Bollywood Elegance

Launched in 2018, House of Pataudi has swiftly emerged as a distinguished clothing brand, curating ethnic wear with a touch of Bollywood glamour. The brainchild of renowned Bollywood actor Saif Ali Khan, the brand not only embodies his creative vision but also pays homage to a heartfelt conversation with his late father, Mansoor Ali Khan Pataudi, during a period of personal reflection.

In a moment of vulnerability brought on by lifestyle-induced stress, Khan’s father imparted sagacious advice that resonated deeply. Encouraging Khan to explore avenues of wealth creation and investment, his father’s wisdom ignited a spark within the actor, motivating him to venture beyond the silver screen.

Recognizing the fashion conundrums that often beset individuals in Mumbai’s bustling milieu, Khan sought to alleviate the sartorial challenges of his city. His fondness for kurtas and ethnic attire became the foundation upon which House of Pataudi was built.

The ethos of House of Pataudi extends beyond mere attire; it seeks to encapsulate the rich tapestry of Indian culture, marrying simplicity reminiscent of Gandhi’s philosophy with the opulence of the nation’s regal heritage.

The brand’s journey has been one of collaboration and growth. Partnering with Exceed Entertainment and Myntra, House of Pataudi transcended digital boundaries, reaching a wider and more diverse audience. What distinguishes Khan’s foray into entrepreneurship is his fresh perspective, fueling innovative ideas that resonate harmoniously with his dedicated team.

While rooted in ethnic fashion, House of Pataudi has organically expanded its horizons, blossoming into a holistic lifestyle brand. This evolution encompasses not only clothing but also an exquisite array of footwear, sumptuous soft furnishings, and meticulously crafted personal care products. The future holds promises of further expansion into the realms of beauty, skincare, and fragrances.

In an exclusive conversation with Forbes India, Kanishka Upadhyaya, the brand head at House of Pataudi and lead for celebrity brand partnerships at Exceed Entertainment, underscores the brand’s meteoric double-digit growth in the digital realm. This resounding success has emboldened the brand to venture into offline avenues, culminating in the establishment of retail sanctuaries in Mumbai and Bengaluru.

Gazing ahead, the visionaries behind House of Pataudi aspire to redefine the boundaries of elegance and refinement. Plans are afoot to diversify into the realms of beauty, skincare, and perfumery, accompanied by an augmented physical presence through additional retail establishments. As House of Pataudi’s regal journey unfolds, it continues to imbue each creation with the essence of Bollywood allure and a resolute commitment to celebrating India’s cultural opulence.